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Noodling on nodes.

Slack has a new logo, and everyone hates it.

Another identity from the offices of Pentagram that elicits a feeling somewhere between despair and indifference.

An appreciation for identity programmes that seek to refine rather than reinvent.

With the British government now able to count itself among the few countries sporting a coherent identity programme, a follow up to my 2009 post on the subject.

Whereas the world’s foremost architects, graphic artists, typographers, iconographers and illustrators are asked to create their best work to celebrate each Olympic Games, still we wait for the Olympic movement to give equal consideration to the design of its websites.

Andrew Mitchell, the International Development secretary, has unveiled a new logo that will appear on overseas aid provided by his department; be it grain packets, schools or water pumps.

With a worsening financial crisis and continued destruction of the world’s natural resources, there are undoubtedly more important things to worry about than Twitter’s slightly tweaked bird logo. Yet here we are.

My love of detail is often reaffirmed by my noticing the almost inconsiderable tweaks in the designed environment around me.

With an escalating national debt, the talk at this months party conferences is of cuts to public spending and smaller, more efficient government. I believe one clear way of achieving this would be to introduce a single unified brand across government.

In the last few years, two public organisations in Walsall have undergone renewals, and both have chosen to reflect this change with simpler identities.

A report published in September 1997 found that Britain’s image abroad was one of a backward looking country. In the eyes of consumers we produced goods of poor quality, while potential tourists saw a country were they would encounter bad weather and shoddy bed and breakfasts. Britain needed a new identity, but the country was unsure where its identity actually lay.