Modular design that showcased a library of television favouites
Playback is the TV-on-DVD label of Universal Pictures in the UK, responsible for releasing content from NBCUniversal as well as other acquired series on DVD and Blu-ray disc.
With a diverse catalogue that includes dramas, classic sitcoms and cult television programmes from Universal, BBC and ITV, NBCUniversal was looking to draw on its range of exclusive imagery and video footage, and increase the presence of its Playback brand.
Working alongside Andy Hume and Rob Pearson at Clearleft, I developed a modular design that could showcase differing types of content. As Playback often acts as a supporting brand to the television shows it releases, an element of customisation was added, allowing site editors to choose a colour palette that would coordinate with a show’s branding.