Universal Networks

Design for NBCUniversal’s international channel portfolio.

Home page Show page

Universal Networks encompasses NBCUniversal’s portfolio of over seventy international television channels. In 2009, these were consolidated into five brands – Syfy, Diva, 13th Street, Studio Universal and Universal Channel – and NBCUniversal wanted to create a holistic online user experience that all these brands could use within each territory in which they were operated.

Working with James Box at Clearleft, I devised the underlying user experience and design language, expressed as a library of localisable design patterns. These were customisable, allowing each brand to exhibit its own individuality and brand personality. I provided styling for four of these, while Aegir Hallmundur designed the theme for Diva.

Diva home page 13th Street Universal home page Studio Universal home page Universal Channel home page

The library of design patterns could be customised to support different channel brands.