Universal Networks encompasses NBCUniversal’s portfolio of over seventy international television channels. In 2009, these were consolidated into five brands: Syfy, Diva, 13th Street, Studio Universal and Universal Channel.
NBCUniversal wanted to create a holistic online user experience across each brand and territory. Working with James Box at Clearleft, I devised the underlying user experience and design language, expressed as a common library of localisable design patterns. These were customisable, allowing each brand to exhibit its own individuality and brand personality.