Universal Networks

Design for NBCUniversal’s international channel portfolio

Universal Networks encompasses NBCUniversal’s portfolio of over seventy international television channels. In 2009, these were consolidated into five brands: Syfy, Diva, 13th Street, Studio Universal and Universal Channel.

NBCUniversal wanted to create a holistic online user experience across each brand and territory. Working with James Box at Clearleft, I devised the underlying user experience and design language, expressed as a common library of localisable design patterns. These were customisable, allowing each brand to exhibit its own individuality and brand personality.

Diva skin 13th Street skin Studio Universal skin Universal Channel skin
A library of design patterns could be customised to support different channel brands. I provided styling for four of these, while Aegir Hallmundur designed the theme for Diva.