Slapdashery
An off-the-cuff logo for an off-the-cuff writing challenge.
Slapdashery was a writing challenge undertaken by Ben Sauer in 2017.
Every day, he would write a short post about design, user experience and products, writing for 5 minutes without stopping:
This is my attempt to work the unnatural, unfiltered, uninhibited way, and get better at writing by force of habit. I hope that in my attempt to build better habits and writing, something falls out of me that’s useful to you.
Planning to publish these posts on Medium, Ben asked me to design a logo that could be used for the publication’s logo and avatar.
In the spirit of the project, I too decided to create something within a limited time span, hoping something would fall out of the process that would be useful to Ben. This is the logo I arrived at:
Each letter was composed using the shapes left having cut in half a square, a circle and a triangle. No doubt the mark could be refined, but in the spirit of the project, I stopped fiddling once I reached an hour’s worth of effort.
This is truly wonderful, I’m very grateful. Love the style of it; a nod to the slapdash, but far from it.
Project details
- Year
- 2016
- Role
- Brand identity