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Refigure

Brand identity and application design for personalised meditation service.

Through Refigure, Rifa-Thorpe Tracey provides tailor-made mentoring and meditation services for individuals and teams, corporates and non-profits.

At the start of my short ten-day engagement, I proposed three possible design directions. Based on the discussion and feedback these generated, I was able to create a logo and associated brand collateral and guidelines, as well as envisage the design of an Android app that could bring Rifa’s unique style and flexible learning programme to a global audience.

At the heart of Refigure’s brand is the monogram. A scripted ‘r’ within a slanted oval, provides a personal touch to the company’s brand, subtly hinting at ideas of growth, renewal and continuous improvement. A high contrast complementary palette of dark warm purple and a vibrant green gave the brand an energetic yet approachable feel, while a series of thematic icons primarily composed using a single line that drew inspiration from the scripted logo mark.

Landing page for the new app.
Landing page to promote the new app.

Project details

Year
2016
Role
Brand identity and user experience design