Apture

Designing a powerful publishing tool for the web’s content creators.

Product marketing page Site administration page

Apture was a publishing tool that gave content creators the power to find and incorporate multimedia directly into their web pages. With just one line of code, publishers and bloggers could turn flat pages of text into compelling multimedia experiences. The company was acquired by Google in November 2011.

Working alongside Apture’s CEO Tristan Harris and his small team, often on-site at their offices in San Mateo, I helped launch the initial product in April 2008 before developing later iterations of the product. I was also responsible for the company’s branding and product marketing. The design of the company’s logo informed by a key interaction in the product, with the three colourful gems representing the windows of information that could spring from an Apture enhanced page.

The Apture logo.

I’ve worked alongside some of the most brilliant interaction and graphic designers in the world in my career, but Paul is one of the most talented and consistently impressive designers I’ve met. Beyond driving most of Apture’s graphic, interaction and web design work, he cares deeply about building beautiful, visually organised products, which I think is why we both got along in the first place.

Tristan Harris, co-founder and CEO