Apture

Designing a powerful publishing tool for the web’s content creators

Apture was a publishing tool that gave content creators the power to find and incorporate multimedia directly into their webpages.

Working alongside Apture’s CEO Tristan Harris and his small team, often on-site at their offices in San Mateo, I helped launch the initial product in April 2008 before developing later iterations of the product.

The Apture logo
The deign of the company’s logo was informed by a key interaction in the product. Three colourful gems represent the small windows of information that spring from an Apture enhanced page.

I’ve worked alongside some of the most brilliant interaction and graphic designers in the world in my career, but Paul is one of the most talented and consistently impressive designers I’ve met. Beyond driving most of Apture’s graphic, interaction and web design work, he cares deeply about building beautiful, visually organised products, which I think is why we both got along in the first place.

Tristan Harris, co-founder and CEO