Future Ethics by Cennydd Bowles
If design is the application of ethics, then anyone designing digital products should see their role in a new light after reading this book.
If design is the application of ethics, then anyone designing digital products should see their role in a new light after reading this book.
Ted Chiang:
There are industry observers talking about the need for AIs to have a sense of ethics, and some have proposed that we ensure that any superintelligent AIs we create be “friendly,” meaning that their goals are aligned with human goals. I find these suggestions ironic given that we as a society have failed to teach corporations a sense of ethics, that we did nothing to ensure that Facebook’s and Amazon’s goals were aligned with the public good. But I shouldn’t be surprised; the question of how to create friendly AI is simply more fun to think about than the problem of industry regulation, just as imagining what you’d do during the zombie apocalypse is more fun than thinking about how to mitigate global warming.
The perceived threat posed by super-intelligence is an idea that was shot to pieces by Maciej, but this framing – that it’s an insight into the minds of Silicon Valley’s corporations and its leadership – actually makes a lot of sense.
Perhaps we can use it to understand another of its weird obsessions, “curing” death. As noted by Emily Dreyfuss (Silicon Valley Would Rather Cure Death than Make Life worth Living):
The harm here isn’t just that Silicon Valley is trying to solve the wrong problem, which wastes brainpower and resources. The focus on innovating away death sets a cultural tone that directs attention from answers that might actually help, like infrastructure or education.
I tend to agree with Steve Jobs, who said death is the greatest invention of life. Maybe this particular obsession is just a manifestation of what corporations perceive as death: regulation. As the original title of Ted’s article stated – the real danger to civilisation isn’t AI. It’s runaway capitalism.
Vicki Boykis:
Facebook started as a way for college students to connect with each other, and has eventually gotten to the point where it’s changing people’s behavior, tracking their usage, and possibly aggregating information for the government.
The problem is that each person, whether he or she uses Facebook or not, is implicated in its system of tracking, relationship tagging, and shadow profiling. But this is particularly true if you are an active Facebook user.
So the most important thing to is to be aware that this is going on and give Facebook as little data as possible.
An alarming – but unsurprising – analysis of the data Facebook collects and who has access to it.
Cennydd has written a short piece for the Design Council about ethics within the realm of digital technology:
Disruption is Silicon Valley’s current watchword. Startups are optimised for shaking up vulnerable industries rather than assessing the resulting social, legal and ethical impact. Progress itself is the yardstick; whether that progress is in a worthwhile direction is sometimes secondary.
Beyond advocating that designers should have a central role in empowering and protecting users, Cenyydd suggests that we should also push for increased diversity within our product teams as well:
As ambassadors for global userbases, designers know well the range of mentalities and approaches people bring to technology. Homogenous teams are too easily swept up in camaraderie, seeing only exciting gains for people like them, yet blind to potential harm for people not like them. The broad perspective of diverse teams offers better insight on tough choices: early warning of ethical issues that may disadvantage particular groups.
I couldn’t agree more. Go read, it’s a good one.
Matthew Butterick’s scrutiny of Medium reveals it to be “a form of human fracking”:
In “Death to Typewriters,” Medium insists that the typewriter is its “sworn enemy.” In certain typographic details, maybe so. But as a device that imposes homogeneous design, Medium still has a lot in common with the typewriter.
In fact, its ethics are actually worse than the traditional typewriter. Why? Because Medium’s homogeneous design has nothing to do with limitations of the underlying technology (in this case, the web)… it’s a deliberate choice that lets Medium extract value from the talent and labor of others.
Convenience always has a cost.
Possibly the most important design talk you’ll hear this year:
For decades, the spaces we live in have been built by consensus. Planners, architects, councils, consultation; and always the watchful eye of the regulators and elected officials. But the world’s favourite digital spaces are largely in the hands of people like you and me. We have to oversee ourselves – and it’s not going very well.
Are we focusing on the right problems? Or just aggrandising the mundane? How do we know what the right problems are? How can we guide ourselves to appreciate the cultural and personal impact of the decisions we make?
It’s time for our industry to become ethically aware, if we’re to have a chance of doing the right thing.