Harry Roberts:

It’s hard, if not impossible, to deny that performance is by far one of the most critical aspects of any decent web project, be it a small portfolio site, a mobile-first web app, right through to a full-scale ecommerce project. Studies, articles and personal experience all tell us that fast is best.

If you’re a web developer (or designer) read this. Now.

John Gruber:

The trend away from skeuomorphic special effects in UI design is the beginning of the retina-resolution design era. Our designs no longer need to accommodate for crude pixels. Glossy/glassy surfaces, heavy-handed transparency, glaring drop shadows, embossed text, textured material surfaces – these hallmarks of modern UI graphic design style are (almost) never used in good print graphic design. They’re unnecessary in print, and, the higher the quality of the output and more heavy-handed the effect, the sillier such techniques look.

John’s article forms part of a larger discussion about the possible emergence of a truer digital aesthetic. Flat interfaces, such as those seen in Microsoft’s Metro UI and the BBC’s GEL project are certainly fashionable, and thankfully, to my taste. Simpler interfaces are particularly suited to the web; high-fidelity interfaces can require a large number of image assets or many lines of CSS, reducing overall performance.

I’m not sure this trend has much to do with HiDPI displays though. I suspect, like most design movements, it’s just a reaction to what proceeded it. Skeuomorphism is to Art Nouveau what flat design is to minimalism. What goes around, comes around.

Be sure to read Max Rudberg’s counter argument, too.

A beautiful promotional film for the Polaroid SX-70 camera, produced by Charles and Ray Eames. I want one. (Via 37signals)