Peter Saville talks about the genesis of his cover for Unknown Pleasures and its enduring appeal.
Jason Santa Maria:
Ratios and baselines grids can be too rigid for the inherently flexible nature of the web. Just because something works at one size doesn’t mean the same ratio will be appropriate at larger or smaller sizes.
I often design websites to a vertical rhythm, even though maintaining it can be difficult during development. Jason’s arguments made me realise that this practice goes against the grain of the medium; something I discourage in The Web Aesthetic. I need to let go of my baseline grids.
Website optimisation can be a cruel game; everything has a number that begs to be reduced, but doing so requires a lot of experimentation, research and testing. And when you’re playing with the last hundred or so kilobytes, there’s little reward for your effort.
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