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Banks aren’t the most likeable organisations, but I’m developing a soft spot for Kiwibank, a New Zealand-based bank competing against larger Australian-based rivals. Their latest advertising campaign suggests they’re willing to stand up for something new “and even a bit crazy”, and in the world of banking, a responsive website is just that.

Rather than showcase British interactive design talent, the biggest cultural event of our generation has been represented online by an uninspired mess that flies the flag for the status quo.