Simply Walsall

I like the new Walsall College logo. I don’t really like any of the Council logos, but that’s just my unprofessional design opinion.

The new council logo looks a bit like a Womble if you squint your left eye! I like it!

The re-working of the Walsall Council logo was the work of my graphics team in the in-house Walsall Council Print and Design Unit. We branded the council back in 2004 and continue to manage the brand development. Thanks for your kind comments.

Thanks for the positive feedback (although I’m not quite sure about the Womble reference, Angie!).

The logo was re-designed in 2004 by our in-house Print & Design team. This was to make the logo less busy and more accessible to people.

It’s black and white to minimise reproduction costs although the Mayor’s Office is entitled to use a version that has a colour crest.

It was very much a conscious decision to rebrand as ‘Walsall Council’ rather than the legally accurate but its-a-mouthful-to-say-it ‘Walsall Metropolitan Borough Council.’

Legally, we remain Walsall MBC but there was a drive to refer to ourselves as Walsall Council across all media. It’s simpler. It is, after all, also what residents refer to us as.

I’m told that the designer responsible in Kevin Williams team was one Steve Bagley.

Dan Slee
Walsall Council press office
Twitter: @walsallcouncil

Regarding the new Walsall Council logo. I’m (not) sorry to say that it isn’t as good as its predecessor. During my thirty years in the business I’ve always found that imagination is free.