With the British government now able to count itself among the few countries sporting a coherent identity programme, a follow up to my 2009 post on the subject.
Andrew Mitchell, the International Development secretary, has unveiled a new logo that will appear on overseas aid provided by his department; be it grain packets, schools or water pumps.
With an escalating national debt, the talk at this months party conferences is of cuts to public spending and smaller, more efficient government. I believe one clear way of achieving this would be to introduce a single unified brand across government.
Last week Birmingham City Council launched its new £2.8m website. Delayed, over budget and woefully inadequate, it rightly faced a storm of criticism on Twitter and from the local press.
I’ve long been interested in the popular geography of Great Britain, but also annoyed by the continual government reorganisation that seeks to confuse it.
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