With the British government now able to count itself among the few countries sporting a coherent identity programme, a follow up to my 2009 post on the subject.
Andrew Mitchell, the International Development secretary, has unveiled a new logo that will appear on overseas aid provided by his department; be it grain packets, schools or water pumps.
With a worsening financial crisis and continued destruction of the world’s natural resources, there are undoubtedly more important things to worry about than Twitter’s slightly tweaked bird logo. Yet here we are.
My love of detail is often reaffirmed by my noticing the almost inconsiderable tweaks in the designed environment around me.
With an escalating national debt, the talk at this months party conferences is of cuts to public spending and smaller, more efficient government. I believe one clear way of achieving this would be to introduce a single unified brand across government.
In the last few years, two public organisations in Walsall have undergone renewals, and both have choosen to reflect this change with simpler identities.