I tuned in for just a few seconds, but had to turn it off. That’s not enough time to make a reasoned judgement about the content of Apple’s latest keynote of course, but I just couldn’t continue watching.
Several times a year, Apple rolls out hardware products that are, in terms of pure design smarts and innovation, leagues beyond what their competitors are capable of. Their machines are more beautiful, better built and, admittedly, longer-lasting than just about any other high tech hardware out there. But if the durability of, say, a Dell laptop is two or three years, and if Apple’s hardware improves on that two or even three times, it’s still not doing that much better than the mean. What would be really impressive is an iPod or iPhone that lasts for decades.
I felt an immediate and desperate yearning for the new MacBook Pro when it was unveiled, as I do after many of Apple’s product announcements. Yet I soon realised that I can wait a little longer before upgrading my current set-up. In fact, I’m finding myself looking at people using older Apple hardware with increasing admiration.
As such, I’m not sure I buy into Khoi’s argument. Apple product can last if treated with care, and those scratches perhaps highlight a problem with our own attitudes, not Apple’s.
Be sure to read the comments and Khoi’s follow up too.
I will never grow tired of this commercial. Even less so this version narrated by Steve Jobs.
Thank you, Steve.
I’ve recently felt frustrated and annoyed as once again friends and colleagues open their wallets and buy the latest product unveiled by Steve Jobs.
Another Adam Buxton YouTube classic:
A long time ago, in a galaxy blah blah away… Big Jobs does his best to convince a skeptical Rebel Alliance that the i-Pad really is a game changer.
As the masses on Twitter congratulate themselves on their latest technology purchase, I feel strangely removed from all the excitement.
Earlier this month I wrote about my love of organisation and systems. One such example is how I name the devices I attach to my Mac.