Instagram didn’t get the tone wrong
Fantastic commentary regarding Instagram’s clarification of its controversial (if not unexpected) policy changes:
If anything, this whole episode is a demonstration of the slippery charms of tone of voice. The terms and conditions were an example of clear language being used to convey information as simply as possible – it just happened to be controversial information.
The ‘clarification’ is an example of tone of voice being used to obscure and mollify. Almost like a filter applied to a photo, giving it nice fuzzy edges and an air of authenticity.