Influenced by the launch of Britain’s first new television station in almost 20 years, Channel 4, television design in the eighties saw experimentation with computer originated graphics. The graphic style during the nineties was also influenced by the launch of new channels – this time hundreds. The advent of multi-channel television meant the traditional terrestrial broadcasters, who for years had little competition, quickly needed to re-invent themselves, and branding played a key role.
This was written during the research stage of my final major degree project. It’s not intended to be authoritative, yet I feel it is still informative, and highlights a few issues and historical facts I never knew about football and the business it’s become.
A report published in September 1997 found that Britain’s image abroad was one of a backward looking country. In the eyes of consumers we produced goods of poor quality, while potential tourists saw a country were they would encounter bad weather and shoddy bed and breakfasts. Britain needed a new identity, but the country was unsure where its identity actually lay.
A comparison between the Apple II (1977) and the iMac (1998).
The launch of television in 1936 saw the birth of a medium that could be easily exploited and enhanced by graphic design. However the early story of graphic design in television was one of limited resources and under investment.