Early one morning, members of my graphic design degree group assembled in a student common area, ready to present our latest work to the course leader. I think the brief asked us to envisage an item we could send to potential employers to pitch our collective talent, but I could be wrong. One by one, we explained the thinking behind our ideas, before receiving critique from the group. Responses to the brief were varied as always; some lacked clarity or were too complex while others demonstrated a clearer vision.
Then it was David’s turn. David was a capable designer, but one with amazing levels of self-confidence. To put it unkindly, he was full of it. Still, what happened next exceeded all my expectations.
He stood up and audaciously held aloft a pristine sheet of A4 paper, before confidently explaining how this perfectly encapsulated his concept. A blank sheet of paper with the sweetest smell of bullshit.
Guessing that his spiel was conceived over breakfast, I looked forward to hearing the stinging rebutal that would follow. But it didn’t come. His bluster and bravado alone meant he was able to leave the room with his typical smugness fully intact. As we might say in Britain, he blagged it.
This incident happened fifteen years ago. That I still remember his concept proves its effectiveness. There’s probably a lesson here, but I’m not sure I want to learn it.