Tomorrow’s Technology, Yesterday’s Insights

Jonas Söderström on how Google’s ‘People Analytics group’ goes to extreme lengths to work out how to improve workplace happiness, something Europeans figured out decades ago:

In my view, the dream of “Big Data in the Workplace” thrives in that hole in the American corporate mind where more human ideas – such as decent trade unions, a commitment to conversation and dialogue between employees and management, and empowerment of employees, even giving them some say over how their workplace is designed – should rightly be found.

Give technologists a problem, and they’ll try and solve it with technology.

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