Sweep the Sleaze

Oliver Reichenstein:

Social media buttons are not a social media strategy, even though they’re often sold that way. Excellent content, serious networking and constant human engagement is the way to build your profile. Adding those sleazy buttons won’t achieve anything.

I approve of this message, which might seem ironic coming from a peddler of social media icons. Perhaps I should include this health warning in the accompanying ‘Read Me’ file.