Whatever you may think of British Airways, it’s hard not to be impressed by this latest campaign. Part of a brand repositioning exercise that sees the return of the company’s coat of arms, this advert meticulously recounts the history of BA through its planes, people, ancestor companies and branding. It also features a nostalgic nod to Concorde, which still looks like an aircraft of the future rather than one of the past.
In many ways, I’m reminded of a similarly retro themed advert that BA’s arch rival Virgin Atlantic produced to celebrate their 25th anniversary in 2009.
Clayton Miller:
Microsoft’s Metro UI owns the square. Apple has a corner on the roundrect, from the Springboard launcher to the iPhone hardware itself. Nokia, despite its late entry with MeeGo’s Harmattan UI, found the squircle unclaimed and ran with it beautifully. Palm has used the circle from the early days of PalmOS, and in WebOS, HP continues the tradition with care (one might even note that both Palm and HP structure their wordmarks around the circle).
I have a nagging feeling this observation will become useful on future projects. (Via John Gruber)
My love of detail is often reaffirmed by my noticing the almost inconsiderable tweaks in the designed environment around me.
With an escalating national debt, the talk at this months party conferences is of cuts to public spending and smaller, more efficient government. I believe one clear way of achieving this would be to introduce a single unified brand across government.
In the last few years, two public organisations in Walsall have undergone renewals, and both have choosen to reflect this change with simpler identities.
This last month has seen the gradual introduction of a new set of station identities for BBC Radio, designed by Fallon.
Monday saw the much anticipated reveal of the most significant identity to launch in Britain since that of the Millennium Experience in 1999; the logo for the 2012 London Olympic Games.
BBC One has revealed a new set of idents and on-screen branding.
When iTunes 4.9 was released a few months ago, it finally included support for download and playback of Podcasts. This new means of delivery also allowed podcasters to supply album artwork, which in turn would be displayed in the application and throughout the iTunes Music Store.
Television in the United Kingdom for a large part of its history consisted of three channels run by two networks—the BBC (British Broadcasting Corporation) and ITV (Independent Television). The BBC was the world’s first television service dating as far back as 1936—a public service paid for by a licence fee. ITV followed in 1955 with a network of regional television companies that unlike the BBC was a commercial service supported by advertising.