Once again, I’m in Austin for SXSW Interactive; the forth time I’ve attended an event I find easy to disparage. Yet this is the first stop on a trip that will take in several hundred miles of Interstate highway between here and San Francisco; two points of familiarity on an itinerary that promises to be anything but predictable.
Just a quick post (at 4:45am in the morning) as I can’t sleep due to anxiety about this evenings 20x2 performance.
For anyone coming to Brasilia for its modernist architecture, no visit would be complete without a stay at this hotel. Designed by Oscar Niemeyer and opened in 1958, it hosted dignitaries such as Queen Elizabeth and Che Guevara before being devastated by fire in 1978. After facing decades of abandonment and neglect, it was modernised and reopened in 2006.
This years SXSW Interactive saw 1,041 sessions presented by 1,648 speakers, growing to such extent that its size now rivals that of the more popular music festival. Yet bigger doesn’t necessarily mean better.
Clearly communicating the fundamental aspects of your design at the different stages of a project can help you better communicate with clients, developers and your peers, ensuring your vision doesn’t get lost in the transformation from static comp to dynamic ever changing website.
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