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David Sim:

When I fell asleep in front of BBC1, dinosaurs were on. When I awoke, Richard Madeley had traced his ancestors. Seems a waste of evolution.

Whatever you may think of British Airways, it’s hard not to be impressed by this latest campaign. Part of a brand repositioning exercise that sees the return of the company’s coat of arms, this advert meticulously recounts the history of BA through its planes, people, ancestor companies and branding. It also features a nostalgic nod to Concorde, which still looks like an aircraft of the future rather than one of the past.

In many ways, I’m reminded of a similarly retro themed advert that BA’s arch rival Virgin Atlantic produced to celebrate their 25th anniversary in 2009.

Garrett Murray perfectly sums up my thoughts on the changes to Gowalla:

This version steps away from the straight-forward check-in functionality and replaces it with a more social version called “stories” The basic idea is that you create a story at a location, tag your friends, upload photos and comment. I think this is a terrific idea, and I think it’s something relatively unique in the check-in app space.

But it’s not what I want.

I’m willing to keep the app on my iPhone for a little while, if only in the hope that the new city guides will prove useful during my forthcoming trip to the US and Canada. Still, it’s hard to see myself using this application much more than I used to, if at all.

I quickly tired of posting my presentations to SlideShare as the service became increasingly laden with features and countless advertising.

Thankfully there’s now an alternative in the form of Speaker Deck, which publicly launched this week. Designed by Ordered List, this new service gives presentations the distraction free environment they deserve, and is an exemplar of detail-driven design. Don’t let the simplicity of the product fool you. Attention has been fostered on even the tiniest details; skim over thumbnail images to see what I mean.

If you have presentations you wish to showcase, I encourage you to try Speaker Deck. You won’t be disappointed.

Adrian Short:

You can turn your back on the social networks that matter in your field and be free and independent running your own site on your own domain. But increasingly that freedom is just the freedom to be ignored, the freedom to starve. We need to use social networks to get heard and this forces us into digital serfdom. We give more power to Big Web companies with every tweet and page we post to their networks while hoping to get a bit of traffic and attention back for ourselves. The open web of free and independent websites has never looked so weak.

A timely post. When read in tandem with Nik Cubrilovic’s post Logging out of Facebook is not enough, the features announced at Facebook’s most recent f8 event aren’t just creepy, but downright sinister.

Cennydd Bowles:

In essence, editing is critique for the written word: review, question, revise.

Another video showcased by Adam Buxton at last month’s Edinburgh BUG. You can find a complete archive of BUG videos at http://www.bugvideos.co.uk/.

George Monbiot writes about another boneheaded reform from a Conservative-led government nobody voted for. He concludes:

Plutocracy passes through a perpetual cycle. It lobbies against the restraints that curb its destructive greed. It succeeds. As a result it collapses. It gets rescued, at enormous cost, by the forces it fought: regulators, planners, tax collectors, an interventionist state. It recovers, dusts itself down, then resumes its attack on the people who rescued it. This assault on planning belongs to the cycle. But the damage the plutocrats mean to inflict will not be reversible.

These are the times in which we now live.

Bobbie Johnson at GigaOm:

“What is Google? What do they sell?” asks Don Norman, the author of The Design of Everyday Things and a demigod of the design world.

It’s a question that gets asked a lot, especially as the company’s power and products continue to expand. In a talk on Friday at the dConstruct conference in Brighton, England, he pointed out that – despite the complexity of the organisation – the answer usually looks pretty simple.

“They have lots of people, lots of servers, they have Android, they have Google Docs, they just bought Motorola. Most people would say ‘we’re the users, and the product is advertising’,” he said. “But in fact the advertisers are the users and you are the product.”

Then he went further. “They say their goal is to gather all the knowledge in the world in one place, but really their goal is to gather all of the people in the world and sell them.”

Whilst some bemoaned the fact that his opening keynote shared little new, I think it’s important to be reminded how the industry works, and how it’s changing – sometimes for the worse. The world needs more people like Don Norman.

One of the few impressive photos I took during my weekend in Edinburgh.